Guest Post: Crowdfunding Your Deck

​As more and more people get interested in tarot there is also an increase of artist who feel moved to create their own deck. So what do you do when you have a great idea and you want to share it with the world? Keep reading for information about crowdfunding your creation.

See this awesome lady? She looks all cute and adorable, but the truth is that she is a evil genius! Ok, maybe not evil - but a definite genius. Kayti is the brains behind the beautiful 78 Tarot series, and has run crowdfunding campaigns that have raised more then $55,000 for her deck ideas. Recently she took to Biddy Tarot to share some of her tops and tricks for raising the most money to get your deck off the ground and into peoples hands: ​

2 years ago, I was just like you – I thought that without the help of a large publisher, there was no way to publish your own deck. I’d heard of crowdfunding, but it seemed something other people did. Scary and a gamble. 18 months later, with almost two decks under my belt, I’ve proven myself wrong.

It is possible to publish your own Tarot/Oracle deck without a major publisher, using crowdfunding platforms like Indiegogo, GoFundMe, and my personal choice – Kickstarter.  At the time of writing, I’ve just completed my second successful Tarot Kickstarter in less than two years – the deck is set to go to print in July.  Our debut Kickstarter – The 78 Tarot Project -raised $24,846 with the help of 380 backers, and we’ve just completed a Kickstarter for 78 Tarot Nautical where 384 backers raised $30,786.

But my success story could be anyone’s.  I’m very grateful to be asked to share my experiences, and discuss some things that I think are pretty essential to run a successful crowdfunding campaign. 

She goes on to talk about the challenges that she faced along the way. Like me she had a graphic design background, which made the actual design of the cards much easier.  She also highlights the importance of social media - a step that I didn't do as well with. You want to give people teases so that they will want to back the deck. My downfall on my first oracle deck was that I had the idea, but I didn't have the whole deck completed before I started. Probably not the best idea.

​If you'd like to read the full interview, hop on over to the original post on Biddy Tarot HERE

Check out the 78 tarot project